Blue martini software was a software manufacturer and professional services provider based in san mateo, california that sold and supported an ecommerce, contact center, relationship marketing, and clienteling applications to retailers and other consumerfacing companies. Results derived from the data can be used in papers, presentations, training courses, tutorials, articles, etc. Kohavi was an invited speaker at all five mit code conferences. We obtained data collected over the 2000 holiday season from five clients ecommerce web sites running blue martinis ecommerce software.
Personalization panel ronny kohavi, director, data mining blue martini software. Senior director of data mining applications, blue martini software, san. The address for mail correspondence is kdd cup 2000 co ronny kohavi blue martini software, inc. Ronny kohavi vice president, business intelligence blue martini software anne ford ecommerce project manager mec bill maginn internet controller debenhams. He was previously the senior director of data mining, where he led the engineering group responsible for the data collection, analysis, visualization, reporting, and campaign management modules in blue martini s applications. Research showcase keynote speakers computer science. Webkdd2001 attendees this page describes the people attending the webkdd2001 workshop. Ronny was previously a partner architect at bing, part of the online services division, director of data mining and personalization at, and vp of business intelligence at blue martini. Lessons, stories, and challenges based on mining real data at blue martini software will be presented. Dec 14, 2008 ronny kohavi is the gm for microsofts experimentation platform, a team whose mission is build a platform that will accelerate software innovation through trustworthy experimentation.
We are looking for several people in engineering and in consulting services. I previously led the analysis and experimentation at microsofts cloud and ai group as technical fellow and corporate vice president, and i was previously the director of data mining and personalization at, and vp of business intelligence at blue martini software. We describe the two most commonly used systems for induction of decision trees for classification. Facebook gives people the power to share and makes the world more open and connected. He advised attendees to test new products and marketing campaigns with small groups of online customers before rolling them out sitewide or in stores. Apr 11, 2001 in the ideal ecommerce architecture, high level events are logged, transformations are automated, and data mining results can easily be understood by business people who can take action quickly and efficiently. Vice president, business intelligence blue martini software san mateo, ca goals give you a feel for what ecommerce data looks like. To provide blue martini clients with information on how the browsing and buying behavior of their customers differs from the behavior of customers on other sites. Prior to microsoft, he was the director of data mining and personalization at amazon.
Ronny kohavi, alex deng, somit gupta, and paul raff lead an. He was previously the senior director of data mining, where he led the engineering group responsible for the data collection, analysis, visualization, reporting, and campaign management modules in blue martini. See others named ronny kohavi ronnys public profile badge. The web is an experimental laboratory, said ronny kohavi, senior director and chief evangelist of business intelligence at blue martini software. Ron kohavi, phd i am a vice president and technical fellow at airbnb, working on search relevance, personalization, and experimentation. There is an additional page with information about each attendees, which is available to the attendees. View ronny kohavis profile on linkedin, the worlds largest professional community. Kdd cup 2000 co ronny kohavi blue martini software, inc. We highlight the methods and different decisions made in each system with respect to splitting criteria, pruning, noise handling, and other differentiating features.
Ronny kohavi business profile microsoft corporation. Prior to joining blue martini, kohavi managed mineset project, silicon graphics awardwinning product for data mining. Prior to microsoft, he was the director of data mining and personalization at, and the vice president of business intelligence at blue martini software, which went public in 2000, and later acquired by red prairie. Data mining, dbs, decision support at blue martini blue martini is expanding our data mining and decision support team. Vice president, and i was previously the director of data mining and personalization at, and vp of business intelligence at blue martini software. San mateo california, usa 11 what is on the web page.
Information organization and retrieval class, berkeley oct. I acknowledge that all information is provided to me as is and i agree to indemnify blue martini for any and all damages that result from any breach of this agreement. Llew mason, zijian zheng, ron kohavi, brian frasca blue. Ronny kohavi is a microsoft distinguished engineer and the general manager for microsofts analysis and experimentation team at microsoft. Ronny has led microsoft from a company that dabbled in online experimentation to one of the primary experimentation centers of excellence in the world. The web is an experimental laboratory, said ronny kohavi, senior director and chief evangelist of business intelligence at blue martini software inc. Ron kohavi, carla brodley, brian frasca, llew mason, and zijian zheng. Kdd panel on integrating data mining into vertical solutions 1 integrating data mining into vertical solutions. Dec 12, 20 ronny kohavi shares lessons learned, cultural and scaling challenges conducting hundreds of concurrent online controlled experiments at bing. Ronny kohavi vice president and technical fellow airbnb. For papers with a bibliography section, the reference should be to the following paper a pdf is available here. Note that this mail or email is for tracking purposes. I am a microsoft technical fellow and corporate vp of the analysis and experimentation at microsofts cloud and ai group.
I was previously a distinguished engineer and gm, partner architect at bing, general manager for microsofts experimentation platform, director of data mining and personalization at, and vp of business intelligence at blue martini software. See others named ronny kohavi ronny s public profile badge. Nov 23, 2007 sebelumnya, ronny kohavi adalah director data mining and personalization di amazon, vice president of business intelligent di blue martini software, dan manager mineset project software data mining dan visualisasi yang terkenal di silicon graphics. Senior director of data mining applications, blue martini software, san mateo, california. He joined microsoft in 2005 and founded the experimentation platform team in 2006.
Theimer, microsoft research visual simulation and analysis. Catharine harding and vahe catros, our retail experts. Mining ecommerce data the good, the bad, and the ugly. Prior to amazon, ronny was the vice president of business intelligence at blue martini software, where he led the engineering group responsible for the data collection, analysis, visualization, reporting, and campaign management modules in blue martini s applications. Prior to joining blue martini, kohavi managed the mineset product, silicon graphics awardwinning product for data mining and visualization. Were upgrading the acm dl, and would like your input. Controlled experiments, ab tests, or parallel flights, are synonyms for a methodology of reliably evaluating ideas through randomized assignment of users to a. Ronny kohavi, gm for microsofts experimentation platform. Itc data mining specialist text christophe giraud, 2 ra posts in machine learning at bristol, uk. We obtained data collected over the 2000 holiday season from five clients ecommerce web sites running blue martini s ecommerce software. Ron kohavi, phd i am a microsoft technical fellow and corporate vp of the analysis and experimentation at microsofts cloud and ai group. Practical guide to controlled experiments on the web.
Dari sini, kita dapat mengetahui kontribusinya dalam menerapkan data mining di industri. Deriving key insights from blue martini business intelligence. Mining ecommerce data the good, the bad, and the ugly ronny kohavi, ph. Sas m2000 conference oct 34, 2000 mining ecommerce. Realworld insights from mining retail ecommerce data. Pdf on jan 1, 2000, ron kohavi and others published integrating data. View ron kohavi s profile on angellist, the startup and tech network silicon valley ab testing expert. Prior to joining blue martini, kohavi managed mineset project, silicon graphics awardwinning product for data mining and visualization.
Aug 05, 2019 prior to microsoft, he was the director of data mining and personalization at, and the vice president of business intelligence at blue martini software, which went public in 2000, and later acquired by red prairie. Ronny kohavi, mineset mailing list and article in data management strategies. In 2016, he was named the fifthmostinfluential scholar in ai and the twentysixth most influential scholar in machine learning. He was previously the director of data mining and personalization at, and the vice president of business intelligence at blue martini software, which went. We wish to thank blue martini software for contributing the kdd cup 2000 data. No approval is required by blue martini as long as the above conditions are met. Ronny was previously a partner architect at bing, part of the online services division, director of data mining and personalization at, and vp of business intelligence at blue martini software. He was previously the director of data mining and personalization at amazon. No tapes, no customizations needed demographics credit cards the more credit cards, the more likely you are to be an online shopper realworld insights from mining retail ecommerce data ronny kohavi, ph. Ronny kohavi, senior director of data mining, blue martini software.
Ronny kohavi is the vice president of business intelligence at blue martini software. View ronny kohavi s profile on linkedin, the worlds largest professional community. Director of data mining, then vp of business intelligence at blue martini software. Ronny kohavi technical fellow and corporate vice president. We wish to thank blue martini software for contributing. Ronny kohavi is a partner architect in the online services division at microsoft. Developed endtoend ecommerce platform with integrated business intelligence from collection, extracttransformload etl to data warehouse, reporting, mining, visualizations. Tutorial on ecommerce and clickstream mining yumpu. Prior to microsoft, kohavi was the director of data mining and personalization at, vice president of business intelligence at blue martini software. Blue martini software looking for people text letty orozco, austin, texas. Join facebook to connect with ronny kohavi and others you may know. Blue martini software looking for people letty orozco, austin, texas. Business intelligence blue martini software mec anne ford. He was previously the director of data mining and personalization at, and the vice president of business intelligence at blue martini software, which went public in 2000.
We wish to thank blue martini software for contributing the. Pdf integrating data mining into vertical solutions. Ronny kohavi is the gm for microsofts experimentation platform, a team whose mission is build a platform that will accelerate software innovation through trustworthy experimentation. Csep 546 data mining spring 2003 project 1 data sets. Data mining into vertical solutions ronny kohavi blue martini, inc. Sebelumnya, ronny kohavi adalah director data mining and personalization di amazon, vice president of business intelligent di blue martini software, dan manager mineset project software data mining dan visualisasi yang terkenal di silicon graphics. Lessons from running abn tests for 12 years, ron kohavi 20151. Ronny kohavi shares lessons learned, cultural and scaling challenges conducting hundreds of concurrent online controlled experiments at bing. In the ideal ecommerce architecture, high level events are logged, transformations are automated, and data mining results can easily be understood by business people who can take action quickly and efficiently. San mateo california, usa 1 1 mining ecommerce data.
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